Andre 3000 Explains Why He Doesn’t Appear In Music Videos

If you we’re wondering why Andre 3K didn’t appear in Beyonce’s video for “Party,” or if your like me and were wondering why we haven’t seen a video for “I Do” yet..wonder no more. The OutKast recluse recently spoke with The Fader about not doing music videos, support for Chris Brown and more.

On his absence in recent music videos:

Yeah. Well, when you’re at this age you go through this thing. Well, me personally—I go through this…do I still wanna do it? I’ve done it for years, since I was like 17, 18 years old. You try to find what you love to do, which I’m doing now. I never really knew if I wanted to step back into the arena, if I wanted to really be in the business. When I would get these calls from artists, I felt great about it. At the same time, I never wanted to tease people in a way where I’d be in the video and then they won’t see me for another ten years or anything. So, you know, when I would talk to these artists and we’d agree that we’d do these songs, we would all be in agreement that it was just vocals. There was no visual or anything. Every artist I work with from Beyonce, from Young Jeezy and Jay-Z, from BoB, it was all understood before my first rhyme was written that there was going to be no videos. And I always felt like—you know, I haven’t been in even in a video with Big Boi—it’s kind of disrespectful of me if I can just jump in a video with a new artist and I haven’t even jumped in the video with my own partner. So I always said, I’m not going to fully jump back into it until I really do it. I’m not going to play around. If it’s not my project or an Outkast thing, or you know, if I’m supporting Big Boi, then it just didn’t make sense for me. It just didn’t feel right doing it. So it’s a loyalty to myself and trying to make sure I really wanted to be in the business again.

A music video used to be such an event. Is it also about taking some of that excitement back?

Yeah, maybe. I don’t know. Things have changed now. There’s so much content. People record everything. People will record [themselves] sitting on the toilet seat just talking. I don’t know what’s an event anymore. The only thing I know how to do is go with what I know, and I just feel like—it just didn’t seem like a right time to do it. For me to jump in videos, if I wasn’t sure I was prepared to back it up. I always felt like, if I’m going to jump in the video, there’s going to be an album coming.

On his decision to work with different artists:

Most of the time it has to be the music. The music has to kinda move me in some kind of way. Sometimes it’s emotionally, sometimes it’s just being there supporting another person. Even the Chris Brown remix—of course I love the beat, but at that time a lot of people were on Chris Brown as a human being. And I know he’d gone through his troubles or whatever and I just was like—I just wanted to stand by him and be like, Hey, you know, you can’t really charge a man forever and condemn a man forever. So it’s really just like a support thing. I thought it was a cool thing to do.


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